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Urban apathy? Metros grapple with poor voter turnouts

BJP: Bjp Adopting Unfair Means To Woo Voters In Jorhat: Assam Lop | Guwahati News

2024 general elections: The vote worthy: How are political parties planning to connect with millions of first-time voters in 2024 elections?

Political parties including BJP and Congress have extensively utilised social media influencers to spread their messages since the beginning of 2023. During his Bharat Jodo Yatra, Rahul Gandhi gave exclusive interviews to YouTubers. A July report by News Laundry says BJP had meet-ups with influencers in at least 18 states as part of its initiative to engage with young voters during the ‘Nine Years of Modi campaign and in the run-up to the 2024 polls.

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