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Celebrities from Kourtney Kardashian to Lady Gaga swear by kombucha, a fermented tea drink with probiotic properties that’s credited with multiple health benefits including cancer prevention. ....
Kombucha, the fermented probiotic tea beverage, a once niche specialty health drink, has now officially gone mainstream. Kombucha Brewers International (KBI), a trade organization for kombucha brewers and consumers, says the kombucha drink category has been on an upward trajectory since 2014. “Kombucha has grown 30 percent in the natural channel and 50-75 percent in the conventional channel year over year,” says Hannah Crum, founder and president of KBI. “Kombucha is the fastest growing functional beverage category and now [has] more than 1700 commercial brewers worldwide.” Many people thought the kombucha craze was a simple health trend, but this power drink has proven its staying power. If you are not on the kombucha train, maybe you should hop on. Read on to find out why. ....