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0 Shares In this episode, we profiled the remarkable rise of Organifi in an interview with CEO Mae Steigler. Launched in 2014, Organifi is best known for its flagship powdered green juice and has quietly emerged as one of the leading direct-to-consumer brands in the nutritional supplement space, generating over $100 million in sales since its debut. The company is now setting its sights on the grocery channel, part of a growth strategy led by Steigler, who has been with Organifi since its launch and was promoted to CEO in January. As part of our conversation, Steigler spoke about the origins of Organifi, the company’s impressive direct sales business and how she and her team crafted an effective consumer acquisition and retention strategy. She also discussed how Organifi scaled while being bootstrapped and taking in no outside capital and how daily huddles and employee empowerment are key to the company culture. ....
Kombucha, the fermented probiotic tea beverage, a once niche specialty health drink, has now officially gone mainstream. Kombucha Brewers International (KBI), a trade organization for kombucha brewers and consumers, says the kombucha drink category has been on an upward trajectory since 2014. “Kombucha has grown 30 percent in the natural channel and 50-75 percent in the conventional channel year over year,” says Hannah Crum, founder and president of KBI. “Kombucha is the fastest growing functional beverage category and now [has] more than 1700 commercial brewers worldwide.” Many people thought the kombucha craze was a simple health trend, but this power drink has proven its staying power. If you are not on the kombucha train, maybe you should hop on. Read on to find out why. ....