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Dick van Motman joins advisory board of pop culture marketing firm Culture Group Details 01 March 2021 Singapore-based pop culture marketing agency Culture Group has appointed former dentsu global CEO of content and creative Dick van Motman (pictured right) as chairman of its advisory board. In his role, van Motman will advise on market entry and development, mergers and acquisitions and executive mentorship. He has over 30 years of experience in building brands and businesses globally, having led Dentsu Aegis Network (now known as dentsu international) as global CEO of content and creative, and chairman of Dentsu Southeast Asia. He was promoted to lead creative and content globally in March 2019 and was responsible for developing and growing the agency s creative proposition globally. Van Motman is in the process of setting up a soon-to-be announced consulting and investment group which will focus on accelerating the ....
Details 04 February 2021 Wattpad Brand Partnerships, the advertising and partnerships arm of storytelling platform Wattpad, has brought on board pop culture marketing agency Culture Group to manage its content partnerships. Culture Group will offer content-based opportunities for brands to connect with Wattpad’s Gen Z audience. These include content-driven marketing programmes in a variety of formats, including audio and video content associated with Wattpad’s stories. According to Wattpad, collaborating with Culture Group will allow it to expand its presence and profile among brands and marketers in Southeast Asia. It will also offer advertisers more opportunities to tap into Wattpad Influencers, original stories, and fan communities in Southeast Asia for brand campaigns and activations. ....
Culture Group will offer content-based opportunities for brands to connect with Wattpad’s Gen-Z audience. Wattpad Brand Partnerships has brought on Culture Group, a Southeast Asian pop culture marketing agency, as Agency of Record. Culture Group will offer content-based opportunities for brands to connect with Wattpad’s Gen-Z audience. Wattpad hopes that by joining forces with Singapore-based Culture Group they will expand their presence and profile among brands and marketing leaders in the Southeast Asian market. The news comes on the heals of Wattpad’s acquisition by Naver, South Korea’s internet conglomerate and home of Webtoon, a global digital comics platform. ....