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K-pop partnerships: A win-win for brands and artists or just lazy marketing? | Analysis

K-pop partnerships: A win-win for brands and artists or just lazy marketing? | Analysis
campaignasia.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from campaignasia.com Daily Mail and Mail on Sunday newspapers.

United Kingdom , Soult Ukpyolsi , South Korea , South Korean , Sinclair Yu , Shea Warnes , Helena Kosinski , Minsun Yu , Carbo Yu , Luis Vuitton , Robin Lau , Campaign Asia Pacific , Korea Ministry Of Economy , Culture Group , Patent At Culture Group , Michael Patent , Dentsu Creative , Ironhill India , Pepsi Aluminium , Girls Generation ,

Are celebrities overused in advertising? | Advertising

The use of celebrities is an increasingly popular and costly option for advertisers. But are brands getting a return on their investment?

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Hong Kong , Ivy Park , United States , Diane Keaton , Harry Styles , Serena Williams , Eugenia Yeung , Billie Eilish , Jackson Wang , Faye Wong , James Corden , A Hong Kong , Julia Garner , Sammy Xu , Rachel Xu , Dakota Johnson , Hard Work Club , Culture Group , Goat Agency , Galaxyz Fold , Michael Patent , Cameron Stark , Hard Work , Super Bowl , Reprise Digital , Media Monks ,

CMOs want new agency model where creativity is not siloed

CMOs want new agency model where creativity is not siloed ....

Republic Of , United Kingdom , Tim Lindley , Shufen Goh , Vishnu Mohan , Asia Pacific , Culture Group , Campaign Asia Pacific , Michel De Rijk , Michael Patent , Dentsu Creative ,

Should all brands rush to enter the metaverse?

Should all brands rush to enter the metaverse?. From PR Week ....

South Korea , United Kingdom , South Korean , Sashi Nair , Chris Dodds , Rogier Bikker , Tessa Conrad , Suresh Balaji , Gemma Chiu , Culture Group Patent , Culture Group , Jp Morgan , Icon Agency Dodds , Icon Agency , Wunderman Thompson , Wunderman Thompson Intelligence , Metaverse Seoul , Michael Patent , Viv Craske , Geeky Foody , Mat Maroni ,

Digicon POP envisions the future of digital - BusinessWorld Online

Digicon POP envisions the future of digital - BusinessWorld Online
bworldonline.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from bworldonline.com Daily Mail and Mail on Sunday newspapers.

United States , United Kingdom , The Philippines , Jay Jenkins , Benjamin Burne , Laurent Ezekiel , Rory Sutherland , Ken Mandel , Marty Buaragay , Rushit Jhaveri , Daniel Hughes , Melissa Henson , Paula Abjelina , Akshat Jain , Adam Grant , Beia Latay , Edouard Leo , Scott Galloway , Walter Demesa , Andrew Nicholls , Dhruv Vahra , Margot Torres , Nicholas Kontopoulos , Weldon Fung , Alasdair Gray , Mehul Mandalia ,