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Wattpad Launches New Branded Entertainment Offering


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Wattpad Launches New Branded Entertainment Offering
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Wattpad Brand Originals is a new branded entertainment offering created to develop branded TV series, films, podcasts and digital media projects from hit Wattpad stories.
From Wattpad Brand Partnerships, the new offering allows brands to tap into and collaborate with Wattpad’s influencers and global Gen Z community.
Wattpad Brand Originals will be supported by Wattpad Studios, Wattpad’s TV, film and publishing division. Wattpad Brand Originals combines Wattpad Brand Partnerships’ global Gen Z expertise, Wattpad’s Story DNA Machine Learning technology, and the company’s success in producing hit TV shows and films. ....

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Wattpad Brand Partnerships Launches Wattpad Brand Originals, a New Branded Entertainment Offering

Wattpad Brand Partnerships Launches Wattpad Brand Originals, a New Branded Entertainment Offering
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Dick van Motman joins advisory board of pop culture marketing firm Culture Group


Dick van Motman joins advisory board of pop culture marketing firm Culture Group
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01 March 2021
Singapore-based pop culture marketing agency Culture Group has appointed former dentsu global CEO of content and creative Dick van Motman (pictured right) as chairman of its advisory board. In his role, van Motman will advise on market entry and development, mergers and acquisitions and executive mentorship.
He has over 30 years of experience in building brands and businesses globally, having led Dentsu Aegis Network (now known as dentsu international) as global CEO of content and creative, and chairman of Dentsu Southeast Asia. He was promoted to lead creative and content globally in March 2019 and was responsible for developing and growing the agency s creative proposition globally. Van Motman is in the process of setting up a soon-to-be announced consulting and investment group which will focus on accelerating the ....

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'A match made in heaven': Allen Lau on Naver's US$600-million acquisition of Wattpad


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‘A match made in heaven’: Allen Lau on Naver s US$600-million acquisition of Wattpad
Along with fellow U of T alumnus and co-founder Ivan Yuen, Allen Lau built Wattpad into a global digital publishing and entertainment company that was recently purchased by South Korean internet giant Naver (photo courtesy of Wattpad)
Wattpad, which was founded by University of Toronto alumni
Allen Lau and
Ivan Yuen in 2006, started out as a self-publishing platform, but has since spawned a film and TV production arm called Wattpad Studios; a book publishing division called Wattpad Books; and Wattpad Brand Partnerships, which helps brands reach Gen Z consumers. ....

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