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How brands can maximise the effectiveness of their music marketing spend

Where s the money? Where creative agencies envision growth in 2024

In the third instalment of the "Where's the Money?" series, we speak to seven creative agency professionals to find out where the world of marketing and advertising is going in 2024.

5 Minutes with… Vinod Savio

Little Black Book, Speaking to LBB’s Tom Loudon, the DDB Singapore chief creative officer discusses goals, strategy, and the power of human emotion in advertising

DDB Group SG names new chief creative officer

DDB Group Singapore has named Vinod Savio as its new chief creative officer (CCO), effective 16 October. Savio's appointment marks a significant strategic move to elevate DDB's creative prowess and technological capabilities, the agency said in a statement.

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