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Kirin, Yili, Yeo s and more APAC leaders weigh in on functionality, convenience as key beverage drivers

Major brands from Kirin to Yili believe that there is an increasing need for the APAC beverage sector to innovate with added functional and convenience benefits for consumers, especially in a time when the industry is seen as increasingly costly.

Will zero-party data restore consumers trust in brand value? | Analysis

Allowing individuals to willingly and conveniently share their data in exchange for better experiences can be a win-win. But as Campaign discovers, certain conditions and challenges must be met for all to benefit.

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