GoAir rebranded as Go First ahead of IPO debut; promises attractive fares, luxury for passengers
The Wadia Group-backed airline is also preparing to go for an initial public offering (IPO) to raise funds for its expansion plans
BusinessToday.In | May 14, 2021 | Updated 10:58 IST
Go First is positioned to get ahead of its peer group by operating with the ULCC model (Image: Go Air Twitter)
Wadia Group-backed GoAir has been rebranded as Go First as the airline is betting big on its ultra-low-cost business model to tide over the impact of the COVID-19 pandemic. The airline is also preparing to go for an initial public offering (IPO) to raise funds for its expansion plans.
After being in the skies for 15 years, Wadia Group-owned GoAir has rebranded itself as Go First as the airline focuses on ultra-low-cost business model amid the aviation industry grappling with pandemic headwinds. The announcement on Thursday also comes amid reports that the airline was preparing for an initial share sale to raise funds for its ambitious expansion plans. The Go First as ULCC (ultra-low-cost carrier) would operate single aircraft type across its fleet, which currently has both Airbus A320 and A320Neos (new engine option) planes in operation, it said in a said. With a 7.8 market share per cent in March, the city-based airline breached the 10 per cent market share threshold for the first time in June 2014 and barring a few occasions it kept hovering in the sub-10 per cent range till the emergence of the pandemic last year.
GoAir Rebrands As Go First After 15 Years Of Flying Go First CEO Kaushik Khona said the airline has stayed resilient during the really tough times of the past 15 months.
Updated: May 14, 2021 12:01 am IST
The airline said that at the heart of the latest revamp is the full embrace of ULCC model
Mumbai:
After being in the skies for 15 years, Wadia Group-owned GoAir has rebranded itself as Go First as the airline focuses on ultra-low-cost business model amid the aviation industry grappling with pandemic headwinds.
The announcement on Thursday also comes amid reports that the airline was preparing for an initial share sale to raise funds for its ambitious expansion plans. The Go First as ULCC (ultra-low-cost carrier) would operate single aircraft type across its fleet, which currently has both Airbus A320 and A320Neos (new engine option) planes in operation, it said in a said.