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GoAir explores legal options against former MD Jeh Wadia over trademark, domain names: Report
GoAir
GoAir, which has rebranded itself as âGo Firstâ, and filed preliminary papers for an initial share sale worth Rs 3,600 crore is now exploring legal actions against Jehangir Nusli Wadia (known as Jeh Wadia), one of its promoters and former managing director. This is being done to establish its ownership over all trademarks and domain names used by the company, said news reports.
In March, Wadia group-owned no-frills airline GoAir said that its managing director Jeh Wadia had stepped down from the position. The airline, however, said that Wadia will continue as a promoter.
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Wadia Group-controlled airline GoAir has rebranded itself as Go First, the company announced on Thursday.
The purpose of rebranding the 15-year-old airline is “to fully embrace the ultra-low-cost airline model” to gain an advantage over its peers.
The carrier is aiming at young travellers with the rebrand. To communicate this change, Go First is also revamping the brand identity.
“As young India changes the way it travels, seeking speed, convenience, and yet demanding value, Go First is determined to be part of the socio-economic momentum to chart its next phase of growth,” the airline said in a statement.
“With this change, Go First is poised for its next phase of growth as an ultra-low-cost carrier. The Airline is in the process of transitioning all its operations under this new brand,” it said.