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What s Missing From Netflix s Data Dump for Advertisers

What s Missing From Netflix s Data Dump for Advertisers
adweek.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adweek.com Daily Mail and Mail on Sunday newspapers.

Erin schmidtAmy reinhardTony marlowRoss benesJeremi gormanBritt augenfeldMike proulxTed sarandosJon wattsCoalition for innovative media measurementLg ad solutionsMartin agencyWhat we watchedNight agent seasonGeorgia seasonInsider intelligence

New Search-Based Captify Tool Evaluates CTV Campaign Outcomes

New Search-Based Captify Tool Evaluates CTV Campaign Outcomes
mediapost.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from mediapost.com Daily Mail and Mail on Sunday newspapers.

Britt augenfeld

Captify Launches TV Search Lift Offering For CTV Advertisers

Captify Launches TV Search Lift Offering For CTV Advertisers
tvnewscheck.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from tvnewscheck.com Daily Mail and Mail on Sunday newspapers.

Isaac gerberBritt augenfeldSearch intelligence

Netflix adds 8 8m subs; raises UK price

Netflix has announced that it is raising the price of some of its subscription plans in the UK. The streaming service said the price of its basic, ad-free su

United statesDamian garbaccioBritt augenfeldTony marlowAffinity solutionsLg ad solutionsNetflix houseChief businessMarketing officerVice president

The Drum | Netflix s Elimination Of Its Basic Plan Will Help It Compete In Advertising, Experts Say

The streaming giant’s decision to eliminate its ‘Basic’ ad-free service plan in the US and UK suggests the company is trying to squeeze more dollars out of each household – and bolster its ad business. It’s a plan that many experts believe will succeed.

United statesUnited kingdomCaptify augenfeldRoss benesBritt augenfeldMark douglasDarrick liMedia agency briefingNorth americaSquid gameAd spendUture of tv