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Veeva Pulse Reveals Digital Content More Than Twice as Effective in Driving Promotional Response Globally

Significant opportunity for biopharmas as only 39% of HCP meetings across the globe today present digital content SINGAPORE, April 20, 2023 /PRNewswire/ Veeva Systems (NYSE: VEEV) today released the latest Veeva Pulse Field Trends Report, the largest analysis of global healthcare professional (HCP) engagement across the biopharma industry. Data shows that leveraging digital content during in-person and video meetings achieves better promotional responses than those that do not use digital content. Using digital content in HCP meetings has a significant, measurable impact. Veeva Pulse insights show successful field teams share content four times more than companies that don't, creating a clear advantage. Yet, more than 60% of field engagements across the industry don't use digital content, missing an opportunity to make the most of limited and timely exchanges with HCPs. "Veeva Pulse data shows that field teams are becoming increasingly aware of the importance of leveragin ....

Shafi Hussain , Veeva Asia , A Public Benefit Corporation , Veeva Systems , Veeva Pulse Field Trends Report , Veeva Engage , Veeva Pulse , Veeva Pulse Field Trends , Veeva Business Consulting , Public Benefit Corporation , Significant Opportunity For Biopharmas As Only 39 Of Hcp Meetings Across The Globe Today Present Digital Content Singapore , April 20 , 023 Prnewswire Veeva Systems Nyse Veev Today Released The Latest Pulse Field Trends Report , He Largest Analysis Of Global Healthcare Professional Hcp Engagement Across The Biopharma Industry Data Shows That Leveraging Digital Content During In Person And Video Meetings Achieves Better Promotional Responses Than Those Do Not Use Using Hasa Significant , Easurable Impact Veeva Pulse Insights Show Successful Field Teams Share Content Four Times More Than Companies That Don 39 T , Reatinga Clear Advantage Yet , Ore Than 60 Of Field Engagements Across The Industry Don 39t Use Digital Content , Issing An Opportunity To Make The Most Of Limited And Timely Exchanges With Hcps Quot Veeva Pulse Data Shows That Field Teams Are Becoming Increasingly Aware Importance Leveraging Digital Content During In Person Video Meetings , Uot Said Shafi Hussain , Eeva Asia Business Consulting Lead Quot In Markets Like Japan And Korea , E 39 Re Also Seeinga Rise In Field Teams Leveraging Digital Platforms Such As Veeva Engage Quot Pulse Analysis Shows Content Used During Meetings Apac , Orea And Japan Isa Key Lever To Increase Field Effectiveness Drive More Impactful Conversations Teams In Apac Used The Most Content When Interacting With Hcps Through Veeva Engage , S Compared To Other Video Channels Content Utilization In The Region Was Highest When Sales Reps Leveraged Veeva Engage , Ith 88 Of All Meetings With Hcps Using Digital Content Overall , Eps Shared Digital Content More Frequently Through Video Channels Than In Person Meetings Field Teams Australia Engage With Hcps The Most On Platforms , Ollowed By Teams In The Philippines And Japan Email Virtual Meeting Tools Such As Veeva Engage Are Most Preferred Hcp Communication Channels These Markets Australia ,

Veeva Pulse Shows Digitally Enabled Field Teams are Using HCP Time More Effectively in Asia Pacific

HCP Access is selective as nearly half meet with only one company monthly SINGAPORE, Dec. 7, 2022 /PRNewswire/ Veeva Systems (NYSE: VEEV) today announced findings from the latest Veeva Pulse Field Trends Report, the largest global industry benchmark of its kind on healthcare professional HCP engagement. Asia Pacific data shows that HCP access is limited and the growth of omnichannel engagement, across digital channels is driven by reps building effective relationships through use of relevant content. "Veeva Pulse data shows digitally enabled sales reps are using HCP time more effectively than those who continue to use onlyin-personinteractions," said Shafi Hussain, Veeva Asia business consulting lead. "Over the last few years there has been a shift to digital as the benefits are clear that combining in-person and digital interactions drivebetter outcomes. APAC data shows that the addition of video increases the duration and frequency of meetings for more meaningful eng ....

Veeva Asia , Asia Pacific , Shafi Hussain , Veeva Pulse Field Trends Report , Closed Loop Marketing , Veeva Pulse Field Trends , Veeva Business Consulting , Hcp Access Is Selective As Nearly Half Meet With Only One Company Monthly Singapore , Dec 7 , 022 Prnewswire Veeva Systems Nyse Veev Today Announced Findings From The Latest Pulse Field Trends Report , He Largest Global Industry Benchmark Of Its Kind On Healthcare Professional Hcp Engagement Asia Pacific Data Shows That Access Is Limited And The Growth Omnichannel , Cross Digital Channels Is Driven By Reps Building Effective Relationships Through Use Of Relevant Content Quot Veeva Pulse Data Shows Digitally Enabled Sales Are Using Hcp Time More Effectively Than Those Who Continue To Onlyin Personinteractions , Uot Said Shafi Hussain , Eeva Asia Business Consulting Lead Quot Over The Last Few Years There Has Beena Shift To Digital As Benefits Are Clear That Combining In Person And Interactions Drivebetter Outcomes Apac Data Shows Addition Of Video Increases Duration Frequency Meetings For More Meaningful Engagement Veeva Pulse Pacific Show Hcps Selective About 80 Accessible Limit Three Or Fewer Companies Nearly 50 Only 1 Company Figure Hcp Selectivity 30 Day Average Access Is Driven By Expanding Omnichannel While Made Up 77 Channel Mix This Quarter , Digital Channels , Uch As Videos And Emails , Rew To 18 This Quarter The Region Incorporated More Chat Or Text Messages Into Its Channel Mix Compared Other Regions , Epresenting 2 Of Total Activity Content Utilization Accelerates Usage In Video Meetings Increased By 10 , Hile In Person Content Utilization Reached Up To 59 By The End Of Quarter Digital Engagement Resulted Longer And More Frequent Hcp Meetings Use Channels Gains Approximately 67 For Reps This Also Results Meeting Durations Witha 30 Increase Australia , 05 Increase In Korea And 57 Singapore When Comparing Person Only Interactions With Hybrid Figure 2 Hcp Quarterly Closed Loop Marketing Clm Duration About The Veeva Pulse Field Trends Report Analyzing Over 600 Million Activities Annually From More Than 80 Of Commercial Biopharma Teams Worldwide , He Veeva Pulse Field Trends Report Is The Largest Industry Benchmark Of Its Kind On Hcp Engagement Analysis Compiles Real Time Transactional Data Recorded In Crm To Delivera View Activity Across Life Sciences Indexed By Quarterly , He Data Will Help Companies Effectively And Accurately Benchmark Performance To Set The Right , Ctionable Goals For Continued Growth And Impact Additional Information To Downloada Copy Of The Veeva Pulse Field Trends Report , Isit Veeva Com Fieldtrends Learn More About Business Consulting Businessconsulting Connect With On Linkedin Company Systems Is The Global Leader In Cloud Software For Life Sciences Industry Committed To Innovation , Product Excellence , Nd Customer Success ,