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Significant opportunity for biopharmas as only 39% of HCP meetings across the globe today present digital content SINGAPORE, April 20, 2023 /PRNewswire/ Veeva Systems (NYSE: VEEV) today released the latest Veeva Pulse Field Trends Report, the largest analysis of global healthcare professional (HCP) engagement across the biopharma industry. Data shows that leveraging digital content during in-person and video meetings achieves better promotional responses than those that do not use digital content. Using digital content in HCP meetings has a significant, measurable impact. Veeva Pulse insights show successful field teams share content four times more than companies that don't, creating a clear advantage. Yet, more than 60% of field engagements across the industry don't use digital content, missing an opportunity to make the most of limited and timely exchanges with HCPs. "Veeva Pulse data shows that field teams are becoming increasingly aware of the importance of leveragin ....

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