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Veeva Pulse Shows Digitally Enabled Field Teams are Using HCP Time More Effectively in Asia Pacific

HCP Access is selective as nearly half meet with only one company monthly SINGAPORE, Dec. 7, 2022 /PRNewswire/ Veeva Systems (NYSE: VEEV) today announced findings from the latest Veeva Pulse Field Trends Report, the largest global industry benchmark of its kind on healthcare professional HCP engagement. Asia Pacific data shows that HCP access is limited and the growth of omnichannel engagement, across digital channels is driven by reps building effective relationships through use of relevant content. "Veeva Pulse data shows digitally enabled sales reps are using HCP time more effectively than those who continue to use onlyin-personinteractions," said Shafi Hussain, Veeva Asia business consulting lead. "Over the last few years there has been a shift to digital as the benefits are clear that combining in-person and digital interactions drivebetter outcomes. APAC data shows that the addition of video increases the duration and frequency of meetings for more meaningful eng ....

Veeva Asia , Asia Pacific , Shafi Hussain , Veeva Pulse Field Trends Report , Closed Loop Marketing , Veeva Pulse Field Trends , Veeva Business Consulting , Hcp Access Is Selective As Nearly Half Meet With Only One Company Monthly Singapore , Dec 7 , 022 Prnewswire Veeva Systems Nyse Veev Today Announced Findings From The Latest Pulse Field Trends Report , He Largest Global Industry Benchmark Of Its Kind On Healthcare Professional Hcp Engagement Asia Pacific Data Shows That Access Is Limited And The Growth Omnichannel , Cross Digital Channels Is Driven By Reps Building Effective Relationships Through Use Of Relevant Content Quot Veeva Pulse Data Shows Digitally Enabled Sales Are Using Hcp Time More Effectively Than Those Who Continue To Onlyin Personinteractions , Uot Said Shafi Hussain , Eeva Asia Business Consulting Lead Quot Over The Last Few Years There Has Beena Shift To Digital As Benefits Are Clear That Combining In Person And Interactions Drivebetter Outcomes Apac Data Shows Addition Of Video Increases Duration Frequency Meetings For More Meaningful Engagement Veeva Pulse Pacific Show Hcps Selective About 80 Accessible Limit Three Or Fewer Companies Nearly 50 Only 1 Company Figure Hcp Selectivity 30 Day Average Access Is Driven By Expanding Omnichannel While Made Up 77 Channel Mix This Quarter , Digital Channels , Uch As Videos And Emails , Rew To 18 This Quarter The Region Incorporated More Chat Or Text Messages Into Its Channel Mix Compared Other Regions , Epresenting 2 Of Total Activity Content Utilization Accelerates Usage In Video Meetings Increased By 10 , Hile In Person Content Utilization Reached Up To 59 By The End Of Quarter Digital Engagement Resulted Longer And More Frequent Hcp Meetings Use Channels Gains Approximately 67 For Reps This Also Results Meeting Durations Witha 30 Increase Australia , 05 Increase In Korea And 57 Singapore When Comparing Person Only Interactions With Hybrid Figure 2 Hcp Quarterly Closed Loop Marketing Clm Duration About The Veeva Pulse Field Trends Report Analyzing Over 600 Million Activities Annually From More Than 80 Of Commercial Biopharma Teams Worldwide , He Veeva Pulse Field Trends Report Is The Largest Industry Benchmark Of Its Kind On Hcp Engagement Analysis Compiles Real Time Transactional Data Recorded In Crm To Delivera View Activity Across Life Sciences Indexed By Quarterly , He Data Will Help Companies Effectively And Accurately Benchmark Performance To Set The Right , Ctionable Goals For Continued Growth And Impact Additional Information To Downloada Copy Of The Veeva Pulse Field Trends Report , Isit Veeva Com Fieldtrends Learn More About Business Consulting Businessconsulting Connect With On Linkedin Company Systems Is The Global Leader In Cloud Software For Life Sciences Industry Committed To Innovation , Product Excellence , Nd Customer Success ,