Recruitment or advertisement or how do you let people know that hey, the membership organizations please, come and join us. We go into, well, first of all when we hear of the leads, and we have a whole staff, that basically is paid to do that and they go and reach out to any business that they see that falls within their area. So, it bohooves them to reach out and on top of that, now, we do, again, look to the leadership of each neighborhood and so your neighborhood merchant associations and so we go out into those, neighborhoods and in the twofold, and again, how the working with them to help to create their neighborhood as a destination but then, also, in that, to let them know about the benefits that they can receive, by being a member of San Francisco, travel association. Got it. So up until recently, we have connected you to the merchant of the bay view Merchants Association that is what i know . I am sorry, up until recently, you have been connected. Exactly. So let me say this b
Join us. We go into, well, first of all when we hear of the leads, and we have a whole staff, that basically is paid to do that and they go and reach out to any business that they see that falls within their area. So, it bohooves them to reach out and on top of that, now, we do, again, look to the leadership of each neighborhood and so your neighborhood merchant associations and so we go out into those, neighborhoods and in the twofold, and again, how the working with them to help to create their neighborhood as a destination but then, also, in that, to let them know about the benefits that they can receive, by being a member of San Francisco, travel association. Got it. So up until recently, we have connected you to the merchant of the bay view Merchants Association that is what i know . I am sorry, up until recently, you have been connected. Exactly. So let me say this because you alluded to having the staff and i assume that you have had the staff and i will just want to express my
Merchants association. And we need to make sure that a lot of our businesses are part of the sf travel, and they are a member and so that we can begin to promote and push this forward. I have a question, also, what percentage of sf travel, comes from public dollars . inaudible . So just, so that i am clear, the city and county of San Francisco does not fund. We dpo not receive any from the tax, and we do have, the tourism and improvement district, that is similar to a cbd or a bib and so it is assessed on a selfassessment, that is voted on by the hotel community. And they contribute to San Francisco travel, but we do not receive any or we do have a contract, that those goes out to bid with San Francisco International Airport, and that is a contractual agreement, to help promote San Francisco International Airport to the rest of the world and get a lift from the International Destinations. And that is the only city dollars that we will receive. And so, really my final statement that i w
inaudible . So just, so that i am clear, the city and county of San Francisco does not fund. We dpo not receive any from the tax, and we do have, the tourism and improvement district, that is similar to a cbd or a bib and so it is assessed on a selfassessment, that is voted on by the hotel community. And they contribute to San Francisco travel, but we do not receive any or we do have a contract, that those goes out to bid with San Francisco International Airport, and that is a contractual agreement, to help promote San Francisco International Airport to the rest of the world and get a lift from the International Destinations. And that is the only city dollars that we will receive. And so, really my final statement that i want to impress upon you is that when you are creating your marketing materials and you are talking we need to make sure that it is ethickly diverse, that every ethnicity is represented in the picture or the statement, and i am not sure how your materials are all assem
Spufrps and putting dollars behind it since he primarily controls the budget and although that we approved the budget and so i am just wondering all of these things that are brought to our attention and also, where is the mayors, and the leader on this particular issue, and what has been done, to try and begin the process, besides the work that you all have done in this working group and, what is being done with the Mayors Office and with his various departments, and that have responsibilities, for this to actually help move forward changes, so that we can begin the process of actually implementing some of these great suggestions. Fantastic. Thank you. It is a tremendous question. And each of these items are already in process, with the Mayors Office. And so, on the leadership, point, with the chief data officer that the board of supervisors created we are in working group, process to try to figure out that we make sure that we get the data and utilize her position to understand what i