RuPay credit cards are seeing a growth in usage after linking with UPI, with its issuance at 30%, up from a mere 5% in 2022-23. The shift towards UPI-based credit cards on third-party apps like Google Pay and PhonePe poses a challenge for banks, raising concerns about customer retention and cross-selling. Fintech startup Fibe, led by Ashish Goyal, foresees a potential share struggle among top UPI apps.
Happy Thursday! The integration of UPI with RuPay credit cards has pushed up new issuances but transaction growth hasnt kept up. This and more in today s ETtech Morning Dispatch.
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