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It is hard to believe that this is likely our final ratings column in ALL ACCESS. For nearly 11 years, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our cohorts at XTRENDS – have been cranking out this recap every 28 days. It has truly been a labor of love. We cannot emphasize enough our appreciation for JOEL DENVER and his incredible staff for allowing us to grace these pages.Quick anecdote: In one of our early columns, I wrote something like: “Station X had . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back to analyze and comment on the Sturm und Drang of the MARCH survey. We bring you the thrill of victory and the agony of defeat – all in less than 3,000 words. What a deal! This particular survey ran from MARCH 2ND through MARCH 29TH. As previously noted, but worth repeating, this book featured the time change many mispronounce, the beginning of the season of renewal, a . ....
So far we have witnessed the carnage foisted upon market after market by MARIAH CAREY’s annual emergence from hibernation. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the covert operatives from XTRENDS – stand ready to analyze our final batch of markets for the DECEMBER survey. We are fairly certain that the radio landscape will be littered with reindeer droppings. This “month” began on NOVEMBER 11th and concluded on DECEMBER 10th. Besides all . ....
If The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the numbers runners from XTRENDS – seem a little off, it is likely we are suffering through a KIT KAT-induced coma. Sure, the sugar high is exhilarating but that crash is inevitable and steep. We are sure this is still the OCTOBER survey which kicked off on SEPTEMBER 15th and ended its run on OCTOBER 12th. What we have seen so far is that – in most markets – cume was up from the previous . ....
Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of . ....