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The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – are back to analyze and comment on the Sturm und Drang of the MARCH survey. We bring you the thrill of victory and the agony of defeat – all in less than 3,000 words. What a deal! This particular survey ran from MARCH 2ND through MARCH 29TH. As previously noted, but worth repeating, this book featured the time change many mispronounce, the beginning of the season of renewal, a . ....
So far we have witnessed the carnage foisted upon market after market by MARIAH CAREY’s annual emergence from hibernation. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the covert operatives from XTRENDS – stand ready to analyze our final batch of markets for the DECEMBER survey. We are fairly certain that the radio landscape will be littered with reindeer droppings. This “month” began on NOVEMBER 11th and concluded on DECEMBER 10th. Besides all . ....
If The Ratings Experts from RESEARCH DIRECTOR, INC. – in a tight formation with the numbers runners from XTRENDS – seem a little off, it is likely we are suffering through a KIT KAT-induced coma. Sure, the sugar high is exhilarating but that crash is inevitable and steep. We are sure this is still the OCTOBER survey which kicked off on SEPTEMBER 15th and ended its run on OCTOBER 12th. What we have seen so far is that – in most markets – cume was up from the previous . ....
Catching up on our JUNE recaps we realized we did not completely lay out the events that could have affected this survey. This book began on MAY 25th and concluded on JUNE 22nd. That means there were two federally-mandated three-day weekends: Memorial Day and Juneteenth. What does that mean for you? Well, the possibility exists that 50% of your weekend listening was affected IF your listeners got out of Dodge for those weekends. It also means that two Mondays were compromised, though your . ....
APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio stations soldier on with the hope that this latest survey will be the one that makes all the difference. It is a LUCY/CHARLIE BROWN/football situation that is repeated 13 times a year. Why does APRIL stand out? Frankly, it doesn’t. This is just . ....