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APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio stations soldier on with the hope that this latest survey will be the one that makes all the difference. It is a LUCY/CHARLIE BROWN/football situation that is repeated 13 times a year. Why does APRIL stand out? Frankly, it doesn’t. This is just . ....
Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of . ....
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. along with the old cowhands from XTRENDS are back in the saddle again. It’s time for our third and final radio rodeo as we lasso the numbers from the NOVEMBER survey. This time we’ll see that several of the markets jumped the gun on this Santa nonsense and started playing holiday music towards the end of the survey. For accounting purposes, this one ran from OCTOBER 14th through NOVEMBER 10th. Here we go …SEATTLE-TACOMA: 5 . ....