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So far we have witnessed the carnage foisted upon market after market by MARIAH CAREY’s annual emergence from hibernation. The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the covert operatives from XTRENDS – stand ready to analyze our final batch of markets for the DECEMBER survey. We are fairly certain that the radio landscape will be littered with reindeer droppings. This “month” began on NOVEMBER 11th and concluded on DECEMBER 10th. Besides all . ....
Catching up on our JUNE recaps we realized we did not completely lay out the events that could have affected this survey. This book began on MAY 25th and concluded on JUNE 22nd. That means there were two federally-mandated three-day weekends: Memorial Day and Juneteenth. What does that mean for you? Well, the possibility exists that 50% of your weekend listening was affected IF your listeners got out of Dodge for those weekends. It also means that two Mondays were compromised, though your . ....
APRIL is a time of hope and renewal. Baseball fans across the nation believe in the possibility of their teams’ success (sit down, ORIOLES fans). The EASTER BUNNY spreads her bounty for children of all ages to discover and devour. And radio stations soldier on with the hope that this latest survey will be the one that makes all the difference. It is a LUCY/CHARLIE BROWN/football situation that is repeated 13 times a year. Why does APRIL stand out? Frankly, it doesn’t. This is just . ....
Cleaning up our mess from the previous two editions of this column, The Ratings Experts from RESEARCH DIRECTOR, INC. – along with the numbers nerds from XTRENDS – want to be clear on our meaning. We in no way wanted to imply that zombies had anything to do with the holiday season. Nor was it our intention to compare tidings of comfort and joy with the hellscape of the apocalypse. Quite the contrary. To quote the immortal Hans Gruber, “It’s CHRISTMAS, a time of . ....
Before The Ratings Experts from RESEARCH DIRECTOR, INC. – along with our partners in data from XTRENDS – round out our coverage of the third book from CHRISTMAS, we have a question. Why does Santa get all the credit? Sure, he works his butt off for one day a year. But what about the elves? They work doggedly (and tirelessly) all year in sweatshop-type conditions. Have you ever seen their living quarters? No. What kind of benefits do they receive? Is there a union? It’s . ....