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BBCNEWS Talking July 5, 2024

over 1,000 miles away. we ll check out a range of other gadgets being showcased here in vegas and hear from two major ceos. one is the big boss of siemens, the world s largest engineering company. and i m alsojoined by the head of nasdaq, the most famous tech index on the planet, to explore what are the big issues affecting the wider industry. wherever you rejoining us from around the world, a big hello from las vegas and a warm welcome to the show. this week we re on location at ces, the consumer electronics show. it s notjust a top tech event. it s also one of the biggest conventions in the world. 130 attendees are expected and more than 4,000 exhibitors. we ll be hearing from some very long established brands plowing a furrow in technology at the top of their fields. and there s no escaping it, artificial intelligence is everywhere at this year s ces. the past year has been a turning point for al, especially generative ai. that s the tech that creates human like text ....

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BBCNEWS Talking Business June 4, 2024 16:41:00

Is the insights that it provides. it takes data off the ring and data that you log and gives you meaningful insights that you can use to make better decisions about your health. like what? like, for example, it might say we notice that when you walk an extra 500 steps, you sleep 10% better. tyler boucherfrom nirvana health, thank you so much forjoining us. this is just one of the products in a growing market aimed at women s health, a market that s estimated to reach $20 billion by the year 2030. now, the first keynote speaker here at ces is the big boss of siemens. the german multinational is the world s biggest engineering firm. and despite a heritage that dates back to over 175 years, it s very much at the forefront of technology. dr roland bausch, president and ceo of siemens, thank you very much for taking the time to talk to us here at ces. and welcome to the show. you are a company that s been around a long time. you don t need any introduction. so why was it important for you t ....

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BBCNEWS Talking Business June 4, 2024 16:40:00

So can you do 20 kick ups? you ve got three lives and if not, you just keep going. the magic is that you can play with all the other kids around the world who also have the football. ok, so why try and gamify football? because kids are dropping out of sports at a rate that we ve never seen before. the screens are the new streets and we need to evolve with the times. we need to give them avatars, leaderboards, gamification. we need to give them what they want. and that means putting awesome sensor technology into existing equipment and gamifying it for them. this next product is a ces innovation award honoree. it is a fitness tracker and a health coach in one small ring that is ai driven. and tyler, tell us more about this. so this is the ev ring, a ring that is designed for women from the ground up. you ll see it has an open design that accommodates flex and swelling throughout the month. it also comes with a portable charger that charges the ring up to ten times so you can take it on ....

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