so can you do 20 kick ups? you've got three lives and if not, you just keep going. the magic is that you can play with all the other kids around the world who also have the football. ok, so why try and gamify football? because kids are dropping out of sports at a rate that we've never seen before. the screens are the new streets and we need to evolve with the times. we need to give them avatars, leaderboards, gamification. we need to give them what they want. and that means putting awesome sensor technology into existing equipment and gamifying it for them. this next product is a ces innovation award honoree. it is a fitness tracker and a health coach in one small ring that is ai—driven. and tyler, tell us more about this. so this is the ev ring, a ring that is designed for women from the ground up. you'll see it has an open design that accommodates flex and swelling throughout the month. it also comes with a portable charger that charges the ring up to ten times so you can take it on the go. what makes it different from other wearable devices out there right now? the big difference with ev