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a furrow in technology at the top of their fields. and there s no escaping it. artificial intelligence is everywhere. the past year has been a turning point for al, especially generative ai. that s the tech that creates human like text or imagery based on user prompts. chatgpt was launched in november 2022 and is now widely used. but in march of last year, elon musk was one of many leading figures who warned that it could pose a profound risk to society and humanity. however, it s now common in consumer products, including in the tesla self driving cars sold by mr musk, and it s increasingly used by businesses to in their own operations. so here we ll explore the impact of a.i. on some of the world s biggest businesses. and i ll be checking out what catches my eye on the convention floor. is it a bird? is it a plane? no, it s xpeng aerot flying car. and to find out more about it, i m joined by brian gu, president of xpeng. thanks so much forjoining us. who is this for? ....
over 1,000 miles away. we ll check out a range of other gadgets being showcased here in vegas and hear from two major ceos. one is the big boss of siemens, the world s largest engineering company. and i m alsojoined by the head of nasdaq, the most famous tech index on the planet, to explore what are the big issues affecting the wider industry. wherever you rejoining us from around the world, a big hello from las vegas and a warm welcome to the show. this week we re on location at ces, the consumer electronics show. it s notjust a top tech event. it s also one of the biggest conventions in the world. 130 attendees are expected and more than 4,000 exhibitors. we ll be hearing from some very long established brands plowing a furrow in technology at the top of their fields. and there s no escaping it, artificial intelligence is everywhere at this year s ces. the past year has been a turning point for al, especially generative ai. that s the tech that creates human like text ....
So can you do 20 kick ups? you ve got three lives and if not, you just keep going. the magic is that you can play with all the other kids around the world who also have the football. ok, so why try and gamify football? because kids are dropping out of sports at a rate that we ve never seen before. the screens are the new streets and we need to evolve with the times. we need to give them avatars, leaderboards, gamification. we need to give them what they want. and that means putting awesome sensor technology into existing equipment and gamifying it for them. this next product is a ces innovation award honoree. it is a fitness tracker and a health coach in one small ring that is ai driven. and tyler, tell us more about this. so this is the ev ring, a ring that is designed for women from the ground up. you ll see it has an open design that accommodates flex and swelling throughout the month. it also comes with a portable charger that charges the ring up to ten times so you can take it on ....
In other words, a big farm will pay a lot more than a smaller farmer. have you yourself had a chance to walk around the floor here? what do you think is the most exciting tech you ve seen here? there s certainly a lot of of ai of artificial intelligence all around. i think what makes us excited is everything you see in our booth today, here in our booth is real out in the field operating, customers can use this anywhere they are. but i think that what we re seeing from a technology perspective opens up a tremendous amount of doors. and we think in agriculture, road building, construction, we re just at the beginning of how we can help deliver better outcomes for customers. joshjepson, thank you so much for talking to us here on talking business. yeah, thank you. how good are your football kick ups? well, this next bit of tech helps you with that. pepper boothman, you are ceo of playfinity. tell us a bit more about your product. yes. so this is a gaming football. so this is full of sens ....