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The Key Role of Ghostwriters and How to Hire One, According to Book Publicist Scott Lorenz

Plymouth, MI—Ghostwriters are the narrative architects of the literary world, working behind the curtain to construct well-written, professional, and distinct content. Many readers have probably read a ghostwritten book without knowing it, since their names are often uncredited in the books they write. Book Publicist Scott Lorenz highlights his favorite ....

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Snappy Sound Bites Will Turn a TV Interview Into A Huge Success Says Book Publicist Scott Lorenz

Plymouth, MI—Authors seeking to become a TV talk show guest must learn to master the fine art of using sound bites. Local and national television thrives on sound bites, those brief, quotable remarks that will be repeated again and again on television news and talk shows. “Sound bites are the ....

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Twitter sued by former PR firm for unpaid bills following Elon Musk's acquisition

According to Joele Frank, Twitter terminated their contract on November 16, just three weeks after the completion of the buyout, and has since ceased communication regarding the payment demand ....

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Authors Can Benefit from BookTok says Book Publicist Scott Lorenz

Plymouth, MI—Everyone has heard of TikTok since it debuted in 2016. Now the social media platform is available in over 150 countries and has over 1 billion users.  People create and share short-form video content and slideshows, ranging anywhere from comedy to life advice to product reviews and much more.“BookTok ....

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Book Publicist Scott Lorenz Reveals his Top 20 Inspirational Author Quotes About Writing

Plymouth, MI—Authors and other creatives need inspiration to continue writing from time to time. “I’ve worked with some of the best authors and many live in self-doubt,” says Scott Lorenz of Westwind Book Marketing. “One author threw his manuscript in the ocean, never to be read. He went off to ....

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