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TV Talks Podcast: Inside Go Compare's Love/hate Relationship With Mascot Gio Compario

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week John asks the existential questions of Go Compare mascot Gio Compario. ....

United Kingdom , Paul Rogers , Gio Compario , Garrett Oreilly , Wynne Evans , Garretto Reilly , Tv Talks Podcast , Go Compare , Edia Planning And Buying ,

TV Talks Podcast: Is TV Ready For QR Codes?

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week Hannah is joined by CTV supremo Todd Cohen to talk about all things QR codes. ....

Advanced Television , Future Of Tv , Tv Talks Podcast , Qr Codes ,

TV Talks Podcast: Advertisers Have Questions For Netflix

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we digest the introduction of ads on Netflix uncovering the multiple barriers that stand in its way. ....

Groupm Simon Thomas , Brad Stockton , Justin Sampson , Line Group Sam Taylor , Simon Thomas , Direct Line Group , Sam Taylor , Future Of Tv , Video Streaming , Advertising Amp Media , Tv Talks Podcast ,

TV Talks Podcast: What Does The Future Hold For Barb And TV Audience Measurement?

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week John talks to Justin Sampson, chief executive of Barb, about how the business is futureproofing, having operated since 1981. ....

John Mccarthy , Justin Sampson , Hannah Bowler , Future Of Tv , Tv Talks Podcast , The Drum Podcasts ,

TV Talks Podcast: Advertisers Demand CTV Ups Its Measurement Game

As part of The Drum’s ramped-up TV coverage, media editor John McCarthy and TV reporter Hannah Bowler have launched a podcast series, TV Talks. This week we probe our TV advisory council on what is the biggest issue facing the CTV industry - measuring success or in other words, proving it actually works as an advertising medium. ....

Groupm Simon Thomas , A Ashwini Karandikar , Kristina Shepard , Sean Cunningham , Line Group Sam Taylor , Simon Thomas , Ashwini Karandikar , Direct Line Group , Sam Taylor , Tv Talks Podcast , The Drum Podcasts , Uture Of Tv , Tv Audience Measurement ,