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Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics

Content creators are creating more content across a wider variety of channels, and consumer engagement with this content is at an all-time high [Getty Images]
The plethora of influencer-created beauty content online continues to swell worldwide, and brands should monitor it closely as it provides an important feedback loop that can unlock innovation and power business growth, says a specialist.
US-headquartered influencer marketing analytics firm Tribe Dynamics specialised in tracking data on beauty, fashion and lifestyle content using a proprietary metric to measure online engagement of influencer content in these fields. And according to recent findings, beauty influencer content worldwide remained as important as ever. ....

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Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics

Influencer marketing in beauty continues to surge with great EMEA promise says Tribe Dynamics
cosmeticsdesign-europe.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from cosmeticsdesign-europe.com Daily Mail and Mail on Sunday newspapers.

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Inside the Mysterious World of Celebrity Beauty Brands

Inside the Mysterious World of Celebrity Beauty Brands
Allure
6 hrs ago
© Allure
Nearly two decades ago, Jessica Simpson had an edible cosmetics line called Dessert Beauty, sold at Sephora. It was sugary and sexy, a shimmering distillation of the spirit of the early aughts. Then it disappeared.
At the time, Simpson and her then husband Nick Lachey starred in one of the earliest celebrity reality shows, MTV s Newlyweds. It was a simpler time, predating Instagram, Kardashians, and sponcon. Celebrity beauty looks were documented and dissected primarily on red carpet shows and in gossipy magazines like
Us and
Star. For the first time, their beauty businesses were tabloid fodder too. When People reported on alleged trouble with Dessert s business side, they quoted a representative for Simpson distancing her from the brand. She was a spokesperson with no knowledge of or responsibility for any of the claimed financial snafus, more of a brand ambassador ....

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British Style Bibles Are Rewriting the Fashion Media Rulebook

British Style Bibles Are Rewriting the Fashion Media Rulebook
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

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The Mysterious $15 Billion Brand Taking on Boohoo and Fashion Nova

The Mysterious $15 Billion Brand Taking on Boohoo and Fashion Nova
businessoffashion.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from businessoffashion.com Daily Mail and Mail on Sunday newspapers.

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