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How TikTok helped Princess Polly become a favorite brand for Gen Z


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Carolina Freixa (left) and Demi Diamandis (right) are influencers that Princess Polly works with.
Screenshot @carolinafreixa/TikTok; @demidiamandis/TikTok
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Princess Polly is an Australian fast-fashion brand popular among Gen-Z and millennial consumers, including TikTok stars like the D Amelio sisters and Addison Rae Easterling.
In 2020, the brand surged in popularity, partly due to its influencer strategy and virality on TikTok.
Insider created a case study of the brand and an inside look into its army of influencers. ....

Emma Chamberlain , Demi Diamandis , Elisa Kelsall , Addison Rae Easterling , Piper Sandler , Becca Bahrke , Polly Tiktok , Princess Polly , Addison Rae , Fashion Nova , Istock With , Tribe Dynamics , Carolina Freixa , For You Page , எம்மா சேம்பர்லைன் , பைபர் சாண்ட்லர் , பாலீ திக்டோக் , ப்ரிந்ஸெஸ் பாலீ , ஃபேஷன் நோவா , ஸ்டாக் உடன் , பழங்குடி இயக்கவியல் , க்கு நீங்கள் பக்கம் ,