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Walmart takes on Kanye West; EUIPO extends presence in Africa; Crayola teams up with Build-A-Bear – news digest

2021
Walmart takes on Kanye West; EUIPO extends presence in Africa; Crayola teams up with Build-A-Bear – news digest
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at the USPTO seeking innovation medal nominations, the McCarthy Institute heading to Arizona, delivery apps changing the branding game, and much more. Coverage this time from Victoria Arnold (VA), Bridget Diakun (BD), Tim Lince (TJL) and Trevor Little (TL).
Market radar:
McCarthy Institute heads to Arizona – The Sandra Day O Connor College of Law at Arizona State University has announced the addition of the McCarthy Institute and its executive director David Franklyn to the school s IP law programme. The move means that the McCarthy Institute at ASU Law will partner with other ASU units including the WP Carey School of Business and School for the Future of Innovation in Society to expand stude ....

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European Super League may cost clubs €2.5 billion brand value; Cuthbert the Caterpillar returns; Barbie and Zara partner – news digest

2021
European Super League may cost clubs €2.5 billion brand value; Cuthbert the Caterpillar returns; Barbie and Zara partner – news digest
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at academics and a university duking it out over trademark bullying accusations, Lids partnering with Designer Brands, Rwanda specifying international registration durations, and much more. Coverage this time from Bridget Diakun (BD), Tim Lince (TJL) and Trevor Little (TL).
Market radar:
European Super League estimated to be €2.5 billion brand value own goal – Yesterday on
WTR we reported on the brand dimensions of the proposed European Super League (ESL). In that piece we spoke to Brand Finance’s Ben Baigrie, who pondered the brand value implications of the breakaway league. In the 24 hours since, Brand Finance has been crunching the numbers and today has ch ....

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Activision strikes back with Warzone lawsuit; France.com fight continues; Leason Ellis brand refresh – news digest

which is being continuously updated.)
IPOPHL extends incentive programme – The IP Office of the Philippines (IPOPHL) has announced its extension of the Juana Make a Mark incentive programme, which to date has enabled 3,000 women to gain greater market competitiveness through the protection of their trademarks. Launched in 2017, the programme is designed to encourage trademark registration among women-led micro, small and medium enterprises (MSMEs) engaged in priority sectors, including agri-business, chemicals, electronic manufacturing, IT, tourism and transport and logistics. At a press conference last week, IPOPHL director general Rowel S Barba said that the office is now welcoming new applicants as the 1,000 slots in the previous round of extension have been fully availed, expanding: “The fourth cycle intends to benefit 1,000 women-led MSMEs more. With registration, women entrepreneurs could enjoy time-bound exclusive rights over their trademarks. This gives them str ....

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EUIPO approves blockchain platform; NFT trademark mystery; SHOP SAFE Act hearing set – news digest

Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at how the pandemic is changing consumer habits, Treasury Wine inking a licensing deal for its US brands, Iran joining the Madrid e-filing community, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), and Tim Lince (TJL).
Market radar:
Pandemic sees changing consumer habits – An article on
Glossy has dived into various studies which looked at how the covid-19 pandemic (and other recent events) have impacted how consumers engage with brands. For example, the health emergency itself has prompted 75% of consumers to “try a new shopping behaviour”, with 36% claiming to have “switched brands” and saying they will continue to do so “despite previous brand loyalty”. That shift is due to so-called “conscious capitalism”, with 60% of US consumers reportedly wanting businesses t ....

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USPTO ends specimen protest email; New York Times drops Time lawsuit; UK debut for Amazon Fresh – news digest

New York Times drops
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at a groundbreaking report on IP in Mexico, INTA holding events marking International Women’s Day, Apollo acquiring craft retailer Michaels, and much more. Coverage this time from Trevor Little (TL), Bridget Diakun (BD), Jonathan Walfisz (JW) and Tim Lince (TJL).
Market radar:
INTA to hold events marking International Women’s Day
– Last week INTA’s Women’s LeadershIP Initiative released a report and best practice toolkit to empower women in the IP field to develop strong leadership skills and advance their careers. In the run up to International Women’s Day on 8 March it has revealed further plans to call for greater representation and advancement of women in IP by hosting events around the world. It will hold virtual discussion forums, entitled Championing Women Leaders: The Ro ....

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