While they offer the confidentiality that patents lack, relying on trade secrets to protect intangible assets comes with a degree of risk. A clear divide in opinion among this year’s Strategy 300 Global Leaders prompts a closer look at why some experts champion trade secrets over patents and why some insist that one cannot replace the other
2021
Walmart takes on Kanye West; EUIPO extends presence in Africa; Crayola teams up with Build-A-Bear – news digest
Every Tuesday and Friday,
WTR presents a round-up of news, developments and insights from across the trademark sphere. In our latest round-up, we look at the USPTO seeking innovation medal nominations, the McCarthy Institute heading to Arizona, delivery apps changing the branding game, and much more. Coverage this time from Victoria Arnold (VA), Bridget Diakun (BD), Tim Lince (TJL) and Trevor Little (TL).
Market radar:
McCarthy Institute heads to Arizona – The Sandra Day O Connor College of Law at Arizona State University has announced the addition of the McCarthy Institute and its executive director David Franklyn to the school s IP law programme. The move means that the McCarthy Institute at ASU Law will partner with other ASU units including the WP Carey School of Business and School for the Future of Innovation in Society to expand student engagement with