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NBCU's Kelly Abcarian Is Ushering In A New Measurement Era

Kelly Abcarian, EVP of measurement and impact at NBCUniversal and one of this year’s TVNewsCheck Women in Technology Futurist Award winners, sees measurement as a “team sport” that will be “all about collaboration” that her work is helping to realize. ....

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Apple Data Hoarding gets real for Advertisers

Data Wars: Claim Jumpers Monetize What Consumers OwnBY BILL HARVEYOCTOBER 21, 2021  Because the internet came about under such unusual circumstances, it evaded all the usual bureaucratic controls that would have been boring and taken much longer, but conceivably would have reduced some of the societal breakdown now being experienced. So, society ....

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