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Global Location Based Advertising Strategic Business Report 2023: Rising Smartphone Usage Lends Growth Opportunities For Lba

Global Location Based Advertising Strategic Business Report 2023: Rising Smartphone Usage Lends Growth Opportunities For Lba
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Global Location Based Advertising Strategic Business Report 2023: Rising Smartphone Usage Lends Growth Opportunities for LBA

/PRNewswire/ The "Location Based Advertising (LBA): Global Strategic Business Report" report has been added to ResearchAndMarkets.com s offering. The global. ....

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Global Cross-Platform and Mobile Advertising Strategic

Dublin, June 07, 2023 (GLOBE NEWSWIRE) The "Cross-Platform and Mobile Advertising: Global Strategic Business Report" report has been added to . ....

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The future of digital out-of-home advertising in Canada remains uncertain

The future of digital out-of-home advertising in Canada remains uncertain
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The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today.
In our pre-pandemic ad spending forecast for Canada, we anticipated OOH would be the sole traditional format to experience positive growth in 2020. After a relatively normal Q1, when sector growth was relatively flat and concerns about the coronavirus were just starting to surface, the market plunged in Q2 as quarantines were fully enacted in Canada. The market for these ads never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors. ....

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