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Vistar Media, a provider of software for digital out-of-home promotion, has released creative capabilities for any DOOH screen connected to the Vistar supply-side platform, according to a company press release. Dynamic creative continues to push the out-of-home industry forward, allowing… ....
The future of digital out-of-home advertising in Canada remains uncertain Download Share The hardest-hit ad sector in 2020 was out-of-home (OOH) ad spending, according to our estimates. Lingering concerns about crowded public spaces will potentially drag on the sector for years. On the road to recovery, we expect programmatic buying of digital out-of-home (DOOH) ad inventory will claim a larger share than the small slice it holds today. In our pre-pandemic ad spending forecast for Canada, we anticipated OOH would be the sole traditional format to experience positive growth in 2020. After a relatively normal Q1, when sector growth was relatively flat and concerns about the coronavirus were just starting to surface, the market plunged in Q2 as quarantines were fully enacted in Canada. The market for these ads never fully recovered even as lockdowns eased, summer arrived, and more people ventured outdoors. ....