When a food & drink trend reaches its sell-by date, how should brands respond? thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.
A look back at Craft Media's Yewande Ogunkoya, Digital Cinema Media's Tom Linay and Joan Creative's Tom Ghiden discussing the summer's blockbusting double feature.
Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.