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Jung von Matt HANGANG is the JvM Group’s newest agency. The Seoul-based subsidiary, named after one of the South Korean capital’s major rivers, is JvM’s third Asian office after Beijing and Shanghai. It was launched in partnership with Bill Yom, a former JvMer with Korean roots. ....
Meyer Burger commissions Jung von Matt with new brand and product positioning Creative agency develops new corporate design, brand strategy and marketing campaign Meyer Burger Technology Ltd (SIX Swiss Exchange: MBTN) has commissioned Jung von Matt to reposition its brand. The renowned creative agency is currently developing a new premium brand strategy and communication architecture that will enable the company to position itself as a manufacturer of highly efficient solar modules in the future. Production of high-efficiency solar cells and modules will start in the second quarter of this year at the new sites in Bitterfeld-Wolfen and Freiberg. The market launch of the modules will also take place in the second quarter, kicking off a digital marketing campaign. In addition to the DACH region, the target sales markets are other European countries such as the Benelux countries, Italy, France, Poland, the UK and countries in Northern Europe. Furthermore, Meyer Burger als ....