Agency leaders share their thoughts on whether older industry members are being retired early so younger people on lower salaries can deliver the work and vital cost savings.
Talent and agencies both benefit when there’s room for creativity on the side. We hear from agencies that have built up a support system to encourage it.
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Each week, we ask agency experts from across the world and the ad business for their take on a tough question facing the industry, from topical concerns to perennial pain points.
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Co-founder and managing partner of Something Different on being a little bit United Nations and making stuff happen without carnage in her trail
Patti McConnell, along with her partner, created Something Different’s unique agency structure to foster the best possible creative work, a better experience for clients and a freer more innovative environment for staff. Patti is known for her intense loyalty, candor and dark wit. She has spent over two decades working with some of the world’s most renowned brands and global businesses.
Her work has been recognized at the AICP, ANDYs, Cannes Film Festival, Clios, Effies, Emmys, New York Festival and One Show awards.