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We have reached a milestone. As The Ratings Experts from RESEARCH DIRECTOR, INC. – in close cooperation with the math mavens from XTRENDS – prepare to deliver yet another scintillating foray into the ratings universe, the SEPTEMBER survey marks the tenth anniversary of this here missive. That’s a decade worth of smarm, snark, and sarcasm. So, as an added feature to this month’s column, we will fondly look back at what was happening then in the markets we examine. This . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – marching cheek-by-jowl with the algorithmic aces from XTRENDS – are back for another slog through the numbers. We get our collective hands and keyboards dirty, so you don’t have to. Read with us as we plow through another five markets worth of data. We sort out the winners and those that did not win, seeking out the highs and lows of a survey that began on 7/21 and concluded on 8/17. There were no federally mandated holidays . ....
We’re here to discuss the ratings fortunes that befell radio during the survey affectionately known as AUGUST. We should be clear, however, that this book’s title is only half correct. The time period in question commenced on 7/21 and reached its denouement on 8/17. There were no major holidays to foul people’s plans, but it was the last gasp of freedom for many prior to the beginning of the school year. The Ratings experts from RESEARCH DIRECTOR, INC. – along . ....