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We’re here to discuss the ratings fortunes that befell radio during the survey affectionately known as AUGUST. We should be clear, however, that this book’s title is only half correct. The time period in question commenced on 7/21 and reached its denouement on 8/17. There were no major holidays to foul people’s plans, but it was the last gasp of freedom for many prior to the beginning of the school year. The Ratings experts from RESEARCH DIRECTOR, INC. – along . ....
The Ratings Experts from RESEARCH DIRECTOR, INC. – walking cheek by jowl with the numbers crunchers from XTRENDS – have completed our journey over the river and through the woods. Our reward? Another freakin’ survey. Rust never sleeps. The DECEMBER survey was fully infused with the stench of BURL IVES and featured the long THANKSGIVING break. It ran from NOVEMBER 11th through DECEMBER 8th. As you might expect, it also had a dramatic effect on the ratings fortunes of many . ....