The Ratings Experts from RESEARCH DIRECTOR, INC. – marching cheek-by-jowl with the algorithmic aces from XTRENDS – are back for another slog through the numbers. We get our collective hands and keyboards dirty, so you don’t have to. Read with us as we plow through another five markets worth of data. We sort out the winners and those that did not win, seeking out the highs and lows of a survey that began on 7/21 and concluded on 8/17. There were no federally mandated holidays .
If FEBRUARY made you shiver, it’s likely because of real world events that touched almost all of our lives. We had the biggest television event of the year, but most local radio could not call it by its true name. Mask mandates were on the wane, while gasoline prices were on the rise. Then, RUSSIA launched an inhumane and horrific war on UKRAINE. That all happened within the survey parameters of FEBRUARY 3rd through MARCH 2nd. This is where we step in. The primary function of The .