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Maximizing your B2B spend: Is account-based marketing worth it?

Maximizing your B2B spend: Is account-based marketing worth it?
searchengineland.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from searchengineland.com Daily Mail and Mail on Sunday newspapers.

Andrea cruzTb instituteGoogle adsMicrosoft adsSearch engineSenior directorClient strategySocial mediaGoogle analyticsGoogle tag manager

Santander, LinkedIn & Wunderman Thompson Reveal The Secrets Of Great B2B Creativity

Santander, LinkedIn & Wunderman Thompson Reveal The Secrets Of Great B2B Creativity
thedrum.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thedrum.com Daily Mail and Mail on Sunday newspapers.

City ofUnited kingdomLizzie snellLes binetGordon youngWunderman thompson snellWunderman thompsonBrian coxTom pepperLondon stock exchangeLinkedin marketing solutionsMedia agency briefingTb instituteFrom successionPeter fieldRachel lines

AI is not a nice-to-have – it s essential to the future of SMBs

AI has rapidly revolutionised how marketing teams work, with 63% of UK marketers reporting that they had experimented with ChatGPT or generative AI as a part of their marketing and customer experience efforts.

United kingdomGoogle bardEmmanuelle benolielTb instituteChief marketing officer

Why Performance Branding Is At The Frontier Of B2B Marketing

Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.

Afiya addisonLes binetJenni romaniukTb instituteMedia agency briefingBass instituteProfessor jenni romaniukEhrenberg bass institutePeter fieldSponsored contentDynamic adsMatched audiencesSponsored inmailsBrand strategy2b marketing

Why Performance Branding Is At The Frontier Of B2B Marketing

Lead generation is often seen as the ultimate goal in B2B marketing. But the idea of 'performance branding' offers a more balanced approach and the key to longer-term success.

Les binetAfiya addisonJenni romaniukPooja sriramMedia agency briefingTb instituteBass instituteProfessor jenni romaniukEhrenberg bass institutePeter fieldSponsored contentDynamic adsMatched audiencesSponsored inmailsSocial mediaBrand strategy

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