It s June. The chance to start the "Dry January" challenge has long since passed. But the opportunity to choose booze-free libations is a permanent one.
We recap the latest liquor and spirits industry news from this week, including new investment in non-alcoholic pro-social Three Spirit via CircleUp, a social-minded partnership from 818 Tequila and big sustainability focused investments from Diageo in the U.S. and Mexico.
Three Spirit, The World’s First Plant-Powered Social Elixir, Expands To The US
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LONDON – Following its 2018 launch and swift success in the UK market, Three Spirit, the world’s first plant-powered social elixir, brings its award-winning, non-alcoholic spirit range to the US. Delivering on both function and taste, the drinks innovation company is driven by plants and pleasure harnessing the potential of active botanicals and alchemy to push boundaries and make alcohol-free mean more. In doing so the spirits alternative liberates the way people drink, socialize and connect creating a third way – a choice where there was none – and bringing a new experience to the consumer.