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Lower-carb Heineken Silver coming this spring - Westfair Communications

White Plains-based Heineken USA announced it will be launching Heineken Silver as a lower-carb, lower-calorie addition to the company’s product line.

'Delicious drink without a buzz': Non-alcoholic beverages on the rise

It s June. The chance to start the "Dry January" challenge has long since passed. But the opportunity to choose booze-free libations is a permanent one.

Why the 'sober-curious' will spur zero-alcohol sales well beyond Dry January

Corona now has a Vitamin D-infused alcohol-free beer. WhistlePig is serving up 0% alcohol whiskey shots. Meanwhile, Heineken 0.0 and Athletic Brewing continue to rake in the sales. Here’s what you need to know about the growing power of the ‘sober-curious’ consumer.

Why the non-alcoholic drinks market is finally taking off

The global booze-free beverage market could surpass $1.7 trillion by 2028.

From snack bars to beer, CPGs rethink the art of sampling in a post-COVID world