It s June. The chance to start the "Dry January" challenge has long since passed. But the opportunity to choose booze-free libations is a permanent one.
Corona now has a Vitamin D-infused alcohol-free beer. WhistlePig is serving up 0% alcohol whiskey shots. Meanwhile, Heineken 0.0 and Athletic Brewing continue to rake in the sales. Here’s what you need to know about the growing power of the ‘sober-curious’ consumer.