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Russian copycats swoop in to fill market gaps left by western brands

When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local… ....

Murat Shagylydzhov , Swed House , Reaking News ,

Russian copycats fill market gaps left by western brands

Local lookalikes in Russia are replacing departed western brands ranging from Ikea and Zara to McDonald s and Starbucks. Find out more here. ....

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Russian copycats fill market gaps left by western brands

LONDON: When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local businesses operating in. ....

United Arab Emirates , Kaliningradskaya Oblast , United Kingdom , Ukraine General , Kostromskaya Oblast , Sankt Peterburg , City Of , Alexandra Arkhipova , Vladimir Putin , Murat Shagylydzhov , Alexandra Prokopenko , Andrii Onopriienko , Dmitry Azarov , Tatarstan Woodworking Company , Carnegie Russia Eurasia Center , Kyiv School Of Economics , Inter Ikea Group , Krispy Kreme , Swed House , Stars Coffee , Gloria Jeans , United Arab , Kyiv School , Carnegie Russia Eurasia , Hong Kong Based , Lush Russia ,

From Kazakh cola to fake Ikea – the doppelgangers replacing Western brands in Russia

The departure of Western brands from Russia following Vladimir Putin’s invasion of Ukraine was supposed to change daily life in Moscow. Instead, it has triggered a proliferation of doppelgangers. ....

United Kingdom , United States , Vladimir Potanin , Dobry Cola , Tim Symington , Audrey Eduardovich Oskolkov , Konstantin Yurievich Kotov , Philip Arkwright , Tatiana Shitova , Tatiana Orlova , Alexander Gorov , Vladimir Putin , Vkusnoi Tochka , Eurasian Economic Union , Smart Service , Kyiv School Of Economics , Russia Federal Customs Service , Novaya Gazeta Europe , Jonny Tickle , Kyiv School , Big Mac , Russian Mcdonald , Audrey Eduardovich , Swed House , Red Head Sound , Multon Partners ,

Russia's IKEA Copycat Lacks Variety, Quality and Meatballs of Original

MOSCOW With its blue-and-yellow branding and stuffed sharks adorning the entrance, it’s easy to recognize what this small store in a shopping mall located in southwest Moscow is aiming for. Гуд Лакк (“Good Luck” in Cyrillic letters), which opened earlier this month, is in many ways a carbon copy of IKEA, the Swedish furniture giant which pulled out of Russia last year following the outbreak of conflict in Ukraine. ....

Anton Kolchin , Good Luck , Moscow Times , Sofia Sorochinskaia , Belarusian Founded Swed House , Swed House ,