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Russian copycats swoop in to fill market gaps left by western brands

When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local… ....

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Russian copycats fill market gaps left by western brands

Local lookalikes in Russia are replacing departed western brands ranging from Ikea and Zara to McDonald s and Starbucks. Find out more here. ....

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Russian copycats fill market gaps left by western brands

LONDON: When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local businesses operating in. ....

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