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Russian copycats fill market gaps left by western brands

Local lookalikes in Russia are replacing departed western brands ranging from Ikea and Zara to McDonald s and Starbucks. Find out more here.

Toronto
Ontario
Canada
Kremlin
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Russian copycats fill market gaps left by western brands

LONDON: When Swed House first launched in winter 2021, the “Scandinavian-style” homeware brand of Belarusian entrepreneur Murat Shagylydzhov was one of many local businesses operating in.

Sweden
United-arab-emirates
Belarus
Kaliningrad
Kaliningradskaya-oblast
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