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Global SVOD subscriptions to grow by 485 million: Research

Global Subscription Video On Demand (SVOD) subscriptions will surge by 485 million between 2021 and 2027 to reach 1.69 billion. Six US-based platforms will have 988 million paying SVOD subscribers by 2027, up from 612 million in 2021, according to a report by Digital TV Research. ....

United States , Simon Murray , Digital Tv Research , Global Subscription Video On Demand , North America , Digital Tv Research , Simon Murray , Disney Hotstar , Hbo Max , Aramount ,

CNN+ only lasted 32 days after tepid interest and big investment — Quartz

CNN+ only lasted 32 days after tepid interest and big investment ....

Chris Licht , David Zaslav , Warner Bros , Warnermedia Discovery , Cnn Plus , News Media , Edited By Annaliese Griffin , Streaming Tv ,

Netflix's pandemic party is over as competitors take subscribers — Quartz

Netflix's pandemic party gains seem to be over as competitors like Disney and Apple take subscribers ....

Best Picture Oscar , Apple Tv Plus , Disney Plus , Earnings Report , Amazon Prime Video , Streaming Tv ,

Netflix's ad shift will seal streaming's change into cable TV — Quartz

Netflix’s advertising shift will complete streaming’s transformation into cable TV ....

Reed Hastings , Paramount Plus , Apple Tv Plus , Disney Plus , Edited By Annaliese Griffin , Amazon Prime Video , Streaming Tv ,

Without enough data, how do advertisers navigate the OTT world?

Brand marketers and media buyers need a universally accepted viewership metric for streaming video content. ....

Kiran Giradkar , Smita Murarka , Ramalingam Subramanian , Vdonxtasia Week , Ashwini Gangal , Panel Discussion , Ott Advertising , Media Planning On Ott , Advertising On Ott , Video Streaming , Jai Lala , Nilon X27 S , Media Buying On Ott , Media Planning On Streaming Platforms ,