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Magic pricing back in focus as raw material costs rise

While FMCG majors HUL and Nestle have already implemented price hikes across their daily-use products, Dabur and Parle are expected to follow suit. ....

Kiran Giradkar , Gurpreet Singh Amrit , Parle Agro , Sita Lakshmi Narayan Swamy , Lloyd Mathias , Singh Amrit , Believe Cosmetics , Good Day , Nilon X27 S ,

Nilon's #IndiaKeFoodIcons campaign is a search for the country's top five food joints

The social media campaign is a tribute to the diverse flavours of the country on its 73rd Republic Day. ....

Republic Day , Nilon X27 S , Indian Food ,

Nilon's counters Maggi's sachet masala with western blended spices; can it become a 'household name'?


Nilon’s counters Maggi’s sachet masala with western blended spices; can it become a household name ?
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The new range of western blended spices from the processed foods company includes seven new global flavours – from pasta to garlic bread.
Piri-piri, chow mein, pasta, garlic bread, noodles, pizza – these are all names of global flavours or cuisines fom across continents. These are also variants of packaged spice mixes from the new range of western blended spices from processed foods company Nilon’s.
In conversation with afaqs!, Dipak Sanghvi, managing director of Nilon’s says that these sachets priced at Rs 5 are aimed at catering to the growing appetite of Indians (especially children) for global cuisines while also easing the lives of Indian mothers. Indian moms today are often at their wit’s end when trying to match up to their kids’ demands for restaurant-like western food, at home. ....

Madhya Pradesh , Uttar Pradesh , Pankaj Tripathi , Smith Jones , Pyaar Mila Hai , Dipak Sanghvi , Isme Pyaar Mila Hai , Capital Foods , Western Blended , Maggi Magic , Pizza Pasta Sauce , Nilon X27 S , Pasta Masala , Pizza Masala , மத்யா பிரதேஷ் , உத்தர் பிரதேஷ் , பங்கஜ் திரிபாதி , ஸ்மித் ஜோன்ஸ் , மூலதனம் உணவுகள் ,