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New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth

Recently, a new study helped shed light on a very important and timely discussion: the relationship between marketplace DE&I efforts and business growth. ....

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Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme | Partner Content

By providing frameworks for value creation and helping businesses adopt data-driven customer centricity, the Modern Marketing Organisations programme by ISB Executive Education enables participants to navigate market disruptions and capitalise on opportunities for growth ....

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Driving Modern Marketing Innovation with ISB Executive Education's cutting-edge programme

Driving Modern Marketing Innovation with ISB Executive Education s cutting-edge programme ....

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Overcoming Barriers to Women's Employment and Enterprise Development in Developing Countries

Milwaukee, WI (PRWEB) December 15, 2022 AAEA invites media to attend their sessions at the ASSA 2023 Annual Meeting in New Orleans. On Friday, January 6, ....

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Customer dissatisfaction can erode merger benefits » FINCHANNEL

When two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after a merger. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA’s Terry College of Business, noticed a patternWhen two companies merge, they see an initial benefit, but consumer dissatisfaction often erodes the new company’s value. According to new research from the University of Georgia, big brands often struggle to maintain their market power after a merger. Sundar Bharadwaj, the Coca-Cola Chair of Marketing at UGA’s Terry College of Business, noticed a pattern » The FINANCIAL Business ....

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