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New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth

Recently, a new study helped shed light on a very important and timely discussion: the relationship between marketplace DE&I efforts and business growth. ....

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BRIDGE's Inclusion Maturity Assessment and Capability Building Framework (IMAX) Provides Brands with a Measurable Way to Maximize Inclusion Across Their Organizations

/PRNewswire/ BRIDGE, the only independent DEI trade organization to serve the global marketing industry, today unveiled its Inclusion Maturity Assessment. ....

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Corporate do-gooder efforts can boost sales as long as they're tied to corporate harm

Customers spent more buying stuff from companies that engaged in corporate social responsibility (CSR) than those that didn’t – as l ....

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Here's when corporate do-good efforts actually work | Maryland Daily Record

Customers spent more buying stuff from companies that engaged in corporate social responsibility than those that didn’t – as long as those do-gooder efforts actually addressed damage the businesses caused. That’s the main takeaway of a new study I conducted with three fellow marketing scholars. Corporate social responsibility refers to voluntary efforts to improve society . ....

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