While the monsoon deficit in some parts of the country is worrying, the Onam cheers have marketers looking to sound the bellwether heading northward, explains the author
Subhas Warrier Kerala is known for its bakery culture. Legend has it that the early day’s influence of the Anglo food habits brought out an enterprising community of people who learned to bake their own bread and cakes. Hence the ubiquitous bakery in every nook and corner of the state. So much so that half the Mallus cannot do without fulfilling their daily appetite for puffs and a host of regional savories such as Unnakaya, Pazham Pori (the famous yellow banana fritters) and such varieties. Most bakeries are run by the Christian community and each town has its own favourite bakery. There are local brand names making their mark and one such bakery goes by the name Mango, Mango Bakeries in Thrissur.
Despite the pandemic, new entrants have lined up in the marketing and advertising block.
22 Dec, 2020 - 08:47 AM IST | By Mansi Sharma
NEW DELHI:
While battling the great recession in 2008, then chief of staff in POTUS Barack Obama’s office Rahm Emanuel had famously stated, “You never want a serious crisis to go to waste. I mean, it’s an opportunity to do things that you think you could not do before.” Emanuel was possibly inspired by Sir Winston Churchill, who’s believed to have said something along those lines in the mid-1940s, when the world was engulfed in the second World War. The thought became an anchor for a number of entrepreneurs in the Indian advertising and marketing industry too, as they navigated a world turned upside down by the Covid2019 pandemic. The result – we witnessed a number of new agencies and specialist arms popping up throughout the year.